Im Blues Blast Magazin erschien vor wenigen Tagen ein sehr interessanter Artikel zum Thema "Blues Musik in der digitalen Zeit". Geschrieben von der Sängerin Nikki O'Neill aus Los Angeles. Sie spielt mit ihrer Band - Soul, R&B und Rock.

Der Artikel ist nach zu lesen auf ihrer Webseite Nikki O'Neill Band

Blues Music In The Digital Age - Part One - Digital Music Downloads

By Nikki O’Neill

With the massive changes in technology that have taken place in the music and media world for the last 10 years, we at Blues Blast Magazine wondered how these changes are effecting the Blues music industry and Blues artists.

How are digital downloads and social networks affecting the careers of Blues artists — especially those who aren't computer savvy? How are the Blues record labels responding to the decline of record sales, new marketing trends in other styles of music, or the idea of giving away songs for free? And what are Blues publicists doing to get a Facebook user and music fan into young blues artists?

We contacted a number of prominent Blues labels and publicists to hear their thoughts on marketing the Blues in the digital age. We also included a Blues artist and founder of a Blues society, who actively uses Internet technologies for promoting and networking in the Blues community.

We asked them about record sales; free downloads; social networks like MySpace, Facebook and Twitter; placing Blues music in film and games; touring and merchandise; marketing trends in the rock and jam band world that might work for Blues, and what the future holds for Blues artists, fans and labels. Everybody answered independently, without hearing the other's responses.  In part one of this report we look a how Digital downloads are impacting the Blues music market.

weiter zum Interview auf der Seite von Nikki O'Neill: